Many architects favor Sketch Up because of its real-world applications. Google purchased Sketch Up in 2006. Though it has since sold the company, Google implemented a lot of useful features. For example, you can pull topographical images from Google Maps into Sketch Up. The same goes for satellite images.
The key benefit of Sketch Up is its price. You can download Sketch Up free. It may lack some of the features of other software packages. Still, it provides enough to help you create professional models. However, the base package has most of the exporting features turned off. Even so, this offers you flexibility. You can choose the features that suit your project. Thus, you only invest in what you need.
The cost makes it ideal for students and those operating on slim budgets. Many use Sketch Up to get to grips with 3D modelling before moving onto other software. Speed is also a key aspect of Sketch Up. You can create simple 3D models quickly. With the right features, you can even create complex models ready for presentation.